Thursday, August 9, 2012

Q2 2012


Sales are down 1% from last quarter. The new revenue streams the game is trying may be stemming losses, but revenues are still on a general downward trend as I predicted in my previous post. This comes during a quarter when NCsoft's revenues overall are up 4%.

Why NCsoft, notorious for an itchy trigger finger, hasn't shelved the game yet is an open question. Maybe the game is so inexpensive to run, they're still well into profitability? Perhaps NCsoft is so enthusiastic about Paragon Studios' upcoming title they're keeping City around as a sort of loss-leader? It's hard to tell, but I'm glad the game hasn't met the ax.

The great white hope is Issue 24, which is looking like a very strong Issue. Will it be enough to turn the game's fortunes around?

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